I am not much of a brand person but over the last few years one brand that I have been particularly in love with is Old Monk. There are very few brands which inspire such a strong group-ism and solidarity amongst the users and one of them is surely our very own Old Monk.
When I was first introduced to Old Monk, it was a sort of an experiment of trying out rum for the first time. After that there have been many sorts of brands/drinks that I have tried, tested, liked, hated, wasted! But there is just no one like Old Monk.
Initially, I often wondered why people who drink Old Monk are so obsessed with it. Now there is nothing to explain and nothing to understand. It’s just a feeling. You and the other person who is equally devoted to Old Monk simply know why you both like OM. It’s a cult.
I have had countless good memories attached with Old Monk and I am sure there are many more crazy lovers of Old Monk like me.
Hail Old Monk.
