"Why don't we advertise Viagra like this?"

There was enough hoopla and funny-serious debate and criticism about the last "great" invention of capitalism, the cream that makes vaginas fairer. Most of us were pretty agitated with the product itself. Most of us did not know anyone (men (who expect women's vaginas to be fairer) and women) in our circles who wanted a fairer vagina. However, probably the manufacturers researched the market and found potential TG. A good-looking and intelligent friend of mine from the advertising business just told me that Capitalism is good. "You know I am all for capitalism and everything should be available and advertised but if something is making anyone feel inferior then its wrong." And I completely agree with him (And not just because he is good-looking).

But yeah moving on, so I stumbled upon this weird ad this morning for 18 Again cream for tighter and rejuvenated vaginas. http://www.campaignindia.in/Video/311302,18-again-croons-proposition-feel-like-a-virgin-announces-arrival.aspx

I am not going to talk about the product because I don't know if there are women who use creams for making their vaginas "fairer", "tighter", "empowered", "rejuvenated" etc. And just because I don't know these women does not really mean that there might not be a target audience for these products and if there is a market, then the manufacturers are probably completely justified in creating these products.

What I am so fucking amazed and pissed at is that women would use 18 Again (WTF is this name) to "feel like a virgin (What.the.fuck)." I am not going to write a whole rant about how this is just sooo absolutely fucking insulting to women (I am trying to achieve a zen-like existence these days and thus all the cribbing has to be kept to its minimum requirement). Even if you are tightening your vagina or "rejuvenating" it (I still haven't understood what that means, someone explain it to me?!?), why would you want to feel like a virgin, if you are not a virgin.

Needless to say, I am completely disgusted with this immensely moronic and ridiculous proposition. I don't even know who to blame for such a huge heap of bull-crap we are creating around ourselves- the manufacturer, the ad agency, the target audience, men, women, this country etc etc.

So to conclude for now, this is my good-looking (and intelligent!) advertising friend's point of view on the advertisements of such products. He says, "I am all for freedom of thought, expression and opportunities, but it should be done in an appropriate manner for a particular instance and requirement. There is a hair line difference between irreverence and stupidity but the impact can be of opposite extremes."  (Told you he is quite intelligent!)

Oh. He also demanded an answer to this- "Why don't we advertise Viagra like this?"

I agree.